Seoul, Korea — Frieze Seoul concluded its third edition on September 8th, 2024, with strong sales, an electric atmosphere, and audiences from all over Asia, Europe, and the United States. Running concurrently with Kiaf SEOUL, presented by the Galleries Association of Korea, both fairs took the pulsating creative energy of Seoul to new heights. This year, Frieze Seoul allowed one to have an extraordinary glimpse into the dynamic art of Korea while setting it up alongside international top galleries and exciting cross-cultural exchanges that light up the art world.
The event opened with an invitation-only preview on September 4th and featured a dynamic mix of galleries from the broader Asian region alongside central international spaces. Over four days, Frieze Seoul attracted 70,000 visitors from 46 countries, including top collectors and representatives from more than 130 leading museums and institutions. The fair also energized Seoul’s cultural scene with city-wide events. Gallery nights in Euljiro, Hannam, Cheongdam, and Samcheong featured extended hours at notable institutions, including Amorepacific Museum of Art, Art Sonje Center, Horim Museum, Ilmin Museum of Art, Leeum Museum of Art, Paradise Art Space, MMCA, Seoul Museum of Art, SONGEUN, and others.
Patrick Lee, Director of Frieze Seoul, stated: “This year’s Frieze Seoul has firmly established itself as a cornerstone event in the global art calendar, attracting exceptional energy and enthusiasm from local and international visitors. Our collaboration with Kiaf and the synergy with the Gwangju and Busan Headline Partner, Frieze Seoul biennials, have fostered a vibrant cultural dialogue. Together, these events have highlighted the depth and diversity of the Korean art scene. Frieze Seoul will undoubtedly continue to evolve, further shaping the cultural landscape of this dynamic city, and I am confident we have a strong and enduring future ahead.”
What The Dealers Said
Tina Kim, Founder, Tina Kim Gallery: “We had great success at Frieze Seoul and particularly saw a lot of enthusiasm for artists in the gallery program who have current or upcoming presentations. We placed works by Lee ShinJa, who currently has a solo show at my gallery in New York; Mire Lee, who was tapped for this year’s Hyundai Commission and will be unveiling her installation at Tate Modern’s Turbine Hall next month; and Suki Seokyeong Kang, who is slated to have a U.S. museum solo exhibition next year. Additionally, we sold works by Park Seo-Bo, Ha Chong-Hyun, ahead of his upcoming solo show at my gallery this November, and Pacita Abad, whose retrospective is travelling to the Art Gallery of Ontario.
